Our Marketing Problems
After we were hit with this last devastating Florida hurricane it became increasingly important for philanthropies to be found on the internet. Most Florida non-profits had been relying on local meetings, local publications, etc or word of mouth to make known their organizations. But after the hurricane, all of this went out the window. It was a huge problem for these organizations. Many had relied on these kinds of meetings and publications, but in wake of the hurricane all meetings had been canceled and I know of several small publication houses that had all of their machinery damaged beyond repair.
Loss and SEM
Waiting for these things to get up and running again was certainly going to take some time and would be a huge error. Not to mention most of the local people who would be viewing these publications or attending these meetings were focused on getting their lives back together. The last thing they were thinking about it donating money to their local non-profit. They had all sorts of their own expenses due to the devastation.
Non-Profit and the Internet
But where does that leave us? The local non-profits still have bills to pay and needs to be met. Our Florida non-profit was quite successful and donations actually increased during this time and I would like to share why. It was because we were forced to think globally. Please don’t miss the importance of this. The internet has afforded us a great gift.
How we overcame
There are people all over the world, looking for a non-profit like us, and they are searching on the internet. Like building a nest egg, search engine optimization takes some time. It is wise to begin the process of this now. You are paving the way for the future of your organization. Do not limit its reach to only local markets because there may come a time when local is not reliable due to natural disasters.
Search Engine Optimization Expert Derek
We hired the company SEO Services Scottsdale to meet our local and national internet marketing needs. They took care of all web design (we did have a website but it was badly outdated and not mobile optimized), as well as all social media marketing, post creation and blog writing. It was a huge blessing and weight lifted off our marketing director’s shoulders. But more importantly than all that, together we came up with a list of keywords that we wanted to be optimized for.
When doing this you must do the research and also ask yourself, “What are people typing in the search box? When they are looking for a business like mine, what words are they searching for?” Once you have identified these, the seo company takes it from there and helps your site become a powerhouse on the internet. I highly recommend this approach. This is exactly what we did. Not only did we “survive” the devastating recent hurricane, we were able to grow our philanthropic efforts, increase our donation base, and help change lives! Because, after all, that’s what were all in business to do.